Ade Oba was one answer to the question we had been asking. What happens when Aso Oke leaves the box we have placed it in? What happens when it becomes something you can wear on an ordinary day, style in your own way and return to again and again? We are still figuring that out.

What does it mean to name a bag after the world? The story of the Ojornile Tote Bag begins with heritage, unfolds through everyday movement, and reveals how thoughtful design can carry more than just essentials.

ADEOBA by BAMIGUGU is a sustainable collection that transforms Aso Oke traditionally a heavy, celebratory fabric into a relaxed, everyday modern uniform. The collection brings cultural heritage straight into corporate and casual spaces through effortless pieces.

The Aso-Oke, a magnificent and integral part of Yoruba culture, holds a distinct place in the hearts of the Yoruba people of Southern Nigeria.